The platform is rolling out a fresh option that allows them to cut down on the volume of AI-created media appearing in their feeds. This initiative comes as the platform announced that it now features in excess of 1 billion AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global release. This development aligns with a increase in content created by AI, driven by emerging content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A large amount of this material is classified as “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, from digital art to educational videos, and we aim to give people the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its service tagged as artificially created. In total, more than 100 m pieces of content are added to the app each day, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI content they see by using the topic control option in the app and choosing “AI-generated content”. Other topics that can already be adjusted under the setting include news, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies require content makers to identify “realistic” AI-made content, and it bans malicious AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
In addition, the platform will from now on apply an artificially created watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This measure is designed to deter users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally introducing a two million dollar educational fund for professionals and organizations to produce learning resources about ethical AI use. This project will benefit educational bodies specializing in teaching computer science.
Platform Protection
TikTok has defended its moderation strategy, during discussion over intentions to make redundant a large number of review team members in the UK. It is expected to reduce a significant number of roles in its content moderation department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. TikTok announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
