This past Thursday night, amid swirling speculation regarding a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Even though CNN is certainly not a impeccable news source, her statement seemed accurate to many. It stands as one of the outlets where one can locate reality-based and generally trustworthy reporting – notably during breaking news situations like the one developing near a New Hampshire storage facility.
A Precarious Position Amid a Corporate Tug-of-War
Yet CNN, now middle-aged, finds itself in a vulnerable position as two huge media empires compete for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has become part of a major game of corporate ownership, instead of as a question of what serves the news-consuming public.
“This represents another instance of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a corporate drama with influential figures as the protagonists, but there is hardly any discussion of the public interest,” Pickard said.
A Further Layer: The Former President
The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his main “fake news” adversary.
Remember the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is part of why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.
An Outcome of Further Uncertainty
Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. This might be a relief to many at the network, but it’s not exactly a safe harbor. That arrangement could position CNN for yet another acquisition. It never ends.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should disallow both deals.
“Both acquisition attempts would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu stated.
The Core Issue and a Path Forward
Regardless of the resolution with this particular battle, the larger issue endures.
“The present media landscape is a very structure that undermines democracy, but we must resist learned helplessness,” Pickard noted. Policy decisions – from the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.
Initiatives that support independent news organizations, bolster local journalism, subsidize public media, and outlaw the accumulation of media power in a handful of hands are not only possible – they are necessary for a robust democracy.
When it comes to media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the newest corporate chess match.